I'm Kassandra Vasquez, a strategist and designer turning ideas into experiences people remember. Currently managing social media and brand storytelling for NMSU's College of Business.
Ongoing content strategy, photography, video, and brand storytelling for the College's social channels. [Add your best metric here — reach, engagement growth, or a standout campaign.]
social strategyA two-page illustrated magazine spread designed around an Entertainment Weekly-style feature on Tom Cruise's Olympic closing-ceremony stunts — using layout, typography, and illustration to visually translate the article's excitement and tone.
editorial designA digital photographic collage illustration created for a Wired opinion piece on AI, disinformation, and the "digital dark age" — built from original photography composited in Photoshop to capture the article's tone visually.
illustrationA full visual refresh for the chapter's brand identity and marketing materials. [Add a line on the problem you solved and what changed.]
brandingBrand identity work for the College of Business Council. [Add detail on deliverables and what the branding needed to communicate.]
brandingContent creation for NMSU News & Media. [Add detail on the type of content and your role in producing it.]
contentMarketing support for the Center for Professional Development. [Add detail on your specific contributions — content, campaigns, etc.]
marketingResearch exploring how emerging AI technologies are reshaping marketing practice, conducted through the McNair Scholars Program. [Add your core finding or thesis.]
researchVisual identity work for the Center, aligning design with its mission. [Add detail on deliverables — logo, guidelines, applications.]
brandingBrand identity and marketing collateral for the American Marketing Association conference. [Add scale — attendees, materials designed, etc.]
event brandingMy background blends marketing, information systems, and graphic design, giving me the opportunity to approach challenges from both a strategic and creative perspective. Whether developing a social media campaign, designing visual content, analyzing audience insights, or exploring how emerging technologies like AI are reshaping marketing, I enjoy turning ideas into experiences that people remember.
That mindset has led to opportunities to serve as the Social Media Manager for New Mexico State University's College of Business, where I help tell the stories of students, faculty, and alumni through content strategy, photography, video, and brand storytelling. Beyond marketing, leadership has been an important part of my journey through roles like President of the College of Business Council, collaborating with student organizations and university leadership to create initiatives that strengthen campus community.
Research as a McNair Scholar and studying abroad as a Fulbright UK Summer Institute Scholar have further shaped how I think about innovation, communication, and the role technology plays in bringing people together. Outside of work, creativity doesn't really stop — you'll usually find me with a camera in hand, refining a new design, experimenting with new technology, or heading out for a run.